Content Strategy at Work

Margot Bloomstein

Content material is king… and the brand new kingmaker… and your message must align together with your mannequin and metrics and different mumbo jumbo, proper? Whether or not you are slogging by way of concept or buzzwords, there is no denying content material technique is coming of age. However what’s in it for you? And when you’re not a content material strategist, why must you care?

As a result of even when content material technique is not your job, content material’s in all probability your problem-and in all probability greater than you suppose. You or your online business has a message you need to ship, proper? You may ship that message by way of varied channels and content material sorts, from Tweets to testimonials and picture galleries galore, and your viewers has simply as some ways of participating with it. So some ways, a lot content material… so the place’s the issue? That’s the downside. And you’ll measure it in time, creativity, cash, misplaced alternative, and the sobs you hear equally from inventive administrators, venture managers, and search engine advertising specialists.

The answer is content material technique, and this e-book presents real-world examples and approaches you may undertake, irrespective of your function on the group. Put content material technique to give you the results you want by gathering this e-book into your little palms and gobbling up never-before seen case research from groups at Johns Hopkins Medication, MINI, Icebreaker, and extra. Content material Technique at Work is a e-book for designers, data architects, copywriters, venture managers, and anybody who works with visible or verbal content material. It discusses how one can talk and forge a plan that can allow you, your organization, or your consumer get that message throughout and foster higher consumer experiences.

    • Presents a content material technique framework and methods to implement in each in-house advertising departments and consultancies
      • Consists of case research, interviews, and classes discovered from retail, attire, community tv, business-to-business, automotive, non-profit, and better ed manufacturers
        • Particulars sensible gross sales strategies to promote content material technique and use content material technique processes to promote different providers and bigger initiatives