Lateral Thinking

Edward de Bono

THE traditional work about enhancing creativity from world-renowned author and thinker Edward de Bono.

In colleges we’re taught to satisfy issues head-on: what Edward de Bono calls ‘vertical pondering’. This works nicely in easy conditions – however we’re at a loss when this strategy fails. What then?

Lateral pondering is all about releasing up your creativeness. By way of a sequence of particular strategies, in teams or working alone, Edward de Bono exhibits methods to stimulate the thoughts in new and thrilling methods.

Quickly you’ll be issues from quite a lot of angles and providing up options which can be as ingenious as they’re efficient. You’ll change into rather more productive and a formidable thinker in your individual proper.

‘If extra bankers and merchants had learn Lateral Pondering and utilized the concepts of Edward de Bono to their very own slim definitions of threat, reward and human expectations, I think we’d be in a lot better form than we’re’Sir Richard Branson

Edward de Bono invented the idea of lateral pondering. A world-renowned author and thinker, he’s the main authority within the area of inventive pondering and the direct instructing of pondering as a talent.

Dr de Bono has written greater than 60 books, in 40 languages, with individuals now instructing his strategies worldwide. He has chaired a particular summit of Nobel Prize laureates, and been hailed as one of many 250 individuals who have contributed most to mankind.

Dr de Bono’s titles embody traditional bestsellers comparable to Six Pondering Hats, Lateral Pondering, I Am Proper You Are Mistaken, Educate Your self How To Assume, Educate Your Little one How To Assume, and Simplicity – all now re-issued by Penguin.