Mythmaking is as central to sustaining our current financial system as profit-making. Within the 1980s, Thatcher and Reagan’s tales about welfare queens, grasping employees and the fantastic thing about the free market cleared the way in which for an assault on organized labor that led to the increase instances of the 1990s. With extreme environmental degradation, breathtaking inequality, awful job prospects and growing alienation amongst youth right now, capitalism would appear to have come up towards its personal contradictions. But on this second of disaster, a brand new technology of rich mythmakers, masquerading as progressive thinkers, has emerged to reinvent the free market as the answer to society’s issues. Aschoff examines how Steve Jobs makes use of concepts of creativity and genius to justify the earnings inequality in America and the exploitation of Foxxconn employees in China; how Oprah’s philosophy of teaching and believing in oneself perpetuates the parable that socioeconomic inequality will be eradicated if solely people thought positively and bootstrapped their means out of poverty; how company philanthropy, as espoused by the Invoice and Melinda Gates Basis, promotes the concept political change occurs from above; how Sheryl Sandberg’s plea for girls to lean in supposes that gender inequality will be solved, if ladies merely permit themselves to be extra burdened with extra tasks and work; and the way philosophies of acutely aware capitalism, just like the one promoted by Complete Meals CEO John Mackey, distracts from poor working situations and low pay.